Even the best salons face fierce competition. To stay ahead, you'll need to stand out. Try out our tips for creating a great client experience to build customer loyalty and be sure your salon earns a great reputation.
1. Be Ready To Talk And Listen
During your client's relaxing experience, they may want to de-stress with conversation. Be sure you are ready to lend an ear to those who want to chat. On the other hand, some clients may want to enjoy the peace and quiet while they unwind. Pay attention to both verbal and nonverbal cues and help clients enjoy their time in the salon.
2. Be Prompt, Polite And Professional
Be respectful of your client's time by being careful not to overbook appointments. If you're running late, let your client know and do your best to make up for the delay. If your client is running late, be understanding. Showing kindness will make it more likely that the client will reschedule and prevent losing the business. In any situation, be professional and considerate when communicating. This includes reacting to any harsh comments or negative feedback that a client might offer. Respond calmly and make an effort to resolve any problems that may have come up.
3. Make The Client Happy
When you're finished with the service, your client should be happy with the results. Ask for feedback while they're still in the chair. It may be a simple matter of the way you've styled the look, or they may not be happy with their overall look. Take the time to let them voice any concerns. Then, do as much as you can to remedy any issues. When your client leaves the salon, they should be completely happy with their look, along with their interaction with you.
4. Keep In Touch
Your relationship with your client doesn't end after they leave the salon. Keeping in touch after the appointment can help to maintain your relationship and bring in more business. Hand out business cards to encourage follow up appointments. Communicate with clients over social media, returning comments and responding to reviews. For an extra touch, send out birthday cards to loyal customers.
5. Keep Notes
Just like in school, you should keep notes. Make notes of a client’s favorite color, their preferred beverage, etc. Being prepared for your client’s appointment shows them you are professional and that you care.
Giving your clients a great experience will bring in repeat business and give clients a reason to spread the word about your salon. To learn more about creating a thriving business, join the team at The Salon by Lora Brown in Amarillo.
Lora Brown is a master stylist and the owner of The Salon by Lora Brown. She has worked in the salon industry for 30 years.