The culture of a salon can hinder or help its success. Do you know your salon’s culture? Maybe you don’t have one at all.
Determining where you’re at in terms of culture—and then creating the type of environment you desire—can make or break your business.
Why is Salon Culture So Important?
Before we dive into the value of salon culture, let’s talk about its meaning.
Basically, the culture of a business is a combination of its shared beliefs, values, and attitudes. Whether you realize it or not, your salon has a culture. The very lack of a culture results in a negative culture.
So what’s the big deal with salon culture? Why should you spend valuable time working to create one or finding a salon home that has a positive culture? It’s simple: To thrive in the two most important areas of business: client satisfaction and employee satisfaction.
Happy clients are returning clients. And returning clients are referring clients. As you likely know, word of mouth is the most effective method of advertising. When all team members are in line with the desired culture of a salon, things run more smoothly and clients receive excellent service. Clients can sense when employees are on the same page versus when there’s chaos in a salon.
Nobody enjoys going into a negative or stressful work environment day after day. If the culture of the salon where you work is on point, then the entire atmosphere is more positive. You’ll actually look forward to showing up for work.
What’s the Culture Like at The Salon by Lora Brown?
At The Salon by Lora Brown, we understand the importance of creating and maintaining a positive salon culture. We focus on developing our employees’ careers, giving each team member equal opportunities to continue their education and enhance their levels of success.
In addition, our salon follows the commission-based model rather than the booth-rental model. This encourages camaraderie and support for one another, and discourages competition.
To further promote a healthy work environment for all our team members, we follow these 10 rules that represent our culture:
Lora Brown is a master stylist and the owner of The Salon by Lora Brown. She has worked in the salon industry for 30 years.