The beauty industry, with all its glitz and glamour, is not as simple to break into as many imagine. Opening and running a salon takes hard work, dedication and perseverance.
Unfortunately, many salons around the country are failing — not because the owners lack these attributes, but because they’re missing the resources and support necessary for success.
How Can Salons Experience Continued Success?
As an industry, we need to do better. And we can. It will take a little change, and it starts with one salon at a time. Here’s how you can prevent your business from getting flushed down the drain.
Provide Stylist Training And Support
Staff turnover is a huge issue within the beauty industry. It’s nearly impossible to succeed as a salon when stylists and other employees are constantly turning over.
Many brand-new, fresh-faced stylists come into the beauty industry with stars in their eyes. They’re blinded to the harsh realities that exist in the salon world. Take low salaries, for example. The average stylist makes less than $30,000 a year — not exactly glamorous pay.
It’s important to educate new stylists thoroughly right away. Set realistic expectations, and then continue training periodically so employees stay up to date on the latest trends. Help them get excited about the beauty industry and they’ll be more likely to stick around.
Focus On Business Education
Often, salon owners are beauty experts but know little about running a business. This is like sending a lawyer into court with no evidence. It will only lead to failure; after all, excellence starts at the top.
How do we combat this epidemic? As a salon owner, make sure you not only educate your staff on techniques but also yourself on best business practices. It might mean taking a business class online or attending a few seminars. Whatever method you choose, take the time to invest in your own education in order to ensure salon success.
Make Your Salon A Great Place To Work
Give employees a reason to stick around. Plan group activities to foster a sense of community, offer incentives for a job well-done, etc. When the environment of your salon is on-point, business will naturally thrive.
If you want to work for a thriving salon with an amazing culture, we invite you to learn more about The Salon by Lora Brown. We are always looking for enthusiastic individuals who are dedicated to their careers.
Lora Brown is a master stylist and the owner of The Salon by Lora Brown. She has worked in the salon industry for 30 years.