There’s often a lot of buzz surrounding company culture among big businesses, but the idea is just as beneficial to small businesses, like hair salons. And at the root of culture are values.
Your salon’s ideal culture can only be achieved if you have specific values put into place.
What Constitutes Values?
Maybe you’re wondering what we mean by “values.” Simply put, values are the core principles by which you do business. They represent what the salon stands for and what sets it apart from all the rest.
What are Effective Values for Hair Salons?
The values you incorporate into your salon should be ones that are important to you personally. They should allow clients and staff to get a sense of what you’re all about. Because of this, not every salon will have the same values.
That said, here are 5 can’t-fail ones to give you an idea of what we mean. Start with this list and then customize it as desired.
1. Team Work
Working together, resolving issues calmly, and striving for the same goals allows a group of stylists to co-exist with little competition and plenty of camaraderie.
To create a culture that keeps clients coming back time and again, include excellence in your list of values. Never settle for doing mediocre work; continually put your best foot forward and you’ll see amazing results.
Integrity is all about living up to your word and being honest. With fellow stylists and with clients, never promise something you can’t deliver and always do what you say you’ll do.
A big part of the culture you create in a salon revolves around communication. How well your stylists and employees interact with one another can either cause tension — which clients pick up on — or encourage a positive work environment.
Whether it’s attending regular styling workshops, learning from your mistakes, or staying up-to-date on the latest trends, education is crucial to the success of a salon. Be sure it gets included in your values list and that you’re constantly striving to become better educated.
Where Can Excellent Hair Salon Values be Found?
At The Salon by Lora Brown, we’re a family. We understand the importance of creating a culture in which our employees thrive and our clients receive remarkable service every time. We support our employees’ career goals and do everything in our power to assist them in achieving those goals.
If you’re looking for a new salon home and want to be part of a positive culture with exceptional values and educational opportunities, reach out to us today.
Lora Brown is a master stylist and the owner of The Salon by Lora Brown. She has worked in the salon industry for 30 years.