For new hair stylists, pre-booking appointments can be difficult to do and to get used to. But pre-booking the next appointment before your customer leaves is the most effective way to increase the frequency of visits, which leads to more sales. So, here are some suggestions to help make pre-booking easier, which, in turn, can place your career on the fast track.
Mention The Maintenance
At some point during the appointment, mention what service will be needed on the work you're doing today. Complement the client on how good she is going to look when you're done, while reminding her when you'll need to do it again, whether it's several weeks or two months.
Go Through Your Client List
Go into your mailing list and note what customers came in a month ago and didn't schedule their next appointment. Either call them, email them or send a postcard reminding them that it's getting close to time for another appointment.
Pre-Book For Them
While it might seem pushy, going ahead and pre-booking the client's next appointment can work. As they check out, tell them that you've already booked them for their next appointment and ask if that works for them. You might be surprised at how often they'll agree.
It Benefits Your Clients
Pre-booking benefits your customers because it allows them to maintain a look rather than waiting until they can't stand their hair. Knowing that they have a time set for them that is ideal for their schedule will also make them more loyal customers.
Pre-Booking Means Better Pricing
When you become fully booked for weeks at a time, you can better control what you charge. It's a simple matter of supply and demand – when demand exceeds supply, then the price goes up.
Holidays and vacations (Christmas is a great example) can be a great way to set up your pre-booking strategy. Remind your clients how busy they're going to be during these times and tell them how important it will be to schedule their next appointment in advance.
To learn more about how to make the most of your career, contact The Salon By Lora Brown in Amarillo. The Salon is always looking for quality professionals to add to our mentoring team environment.
Lora Brown is a master stylist and the owner of The Salon by Lora Brown. She has worked in the salon industry for 30 years.