If being a hair stylist is your passion, then the actual work aspect of it should be enjoyable. As the old adage goes, "If you enjoy what you do, you’ll never work a day in your life." Nonetheless, there's nothing wrong about working your passion and getting paid well for it. So, how exactly can you get paid more as a stylist?
The following suggestions apply directly and indirectly to the professional beauty world. The desired end result is the same: Becoming a high-profit professional.
So, How Can I Make More Money As A Stylist?
1. Work Smarter
Not many bosses or clients will fault you for working long hours. But maybe it's time to think more in terms of efficiency, i.e., adjusting your schedule so you're always working during the busiest times. It could be a combination of days and evenings, depending on your own personal workflow.
2. Make Money From What You Know, Not Do
Everyone has a skill, but you also have a unique story and perspective on life. It's what you've learned from the daily grind of life, and how you came through stronger on the other side. Use your own individual story to set you apart.
3. Cards, Cards, Cards
Have your business card always at the ready. You'll not only want to give it to your current clients, but also hand it out to people at the local coffee shop or a party. This can create quite a referral base, and you may even want to offer discounts for referrals you receive.
4. Make It All About Value
When you charge prices that might be too low, it's all about the number of customers you can see. But high-end professionals make money from value; the more value you can provide, the more you can charge. And value can mean anything – exclusivity, customization, etc.
5. Look Good
Dressing for success is hardly a novel concept, but it's still as important as it ever was. Consider your own style and how it may shape the client's perception of your skills.
6. Follow This Rule
An old rule for merchants basically says that if you offer your client three different products, chances are they're going to pick at least one. Moreover, for every one product you sell, hand it to the client, explain its benefits and how and when to use it, then walk it to the front desk for her/him.
7. Be An Employee
Being self-employed is attractive for many stylists for a variety of reasons, not the least of which is flexibility of schedule. But with that flexibility comes a financial trade-off: Studies show that self-employed stylists work less hours and see fewer clients per week, and thus make less money than commissioned stylists.
To learn more about making the most of your stylist career, contact The Salon By Lora Brown in Amarillo. The Salon is a commission-based salon that offers a team mentoring environment and advanced training for stylists.
Lora Brown is a master stylist and the owner of The Salon by Lora Brown. She has worked in the salon industry for 30 years.