Many hair stylists believe that receiving a cosmetology degree or some other initial training is adequate to build a career on. While this preliminary step is important for developing skills and landing a job, it shouldn't be the end of your education.
Whether for personal or professional reasons, lifelong education is the key to success. This is especially true in the beauty field, where trends and customer needs are in constant ebb and flow mode.
Still not convinced that continuing education makes a difference in your salon career? Here are three concepts that will change your mind.
In an industry that is always evolving, hair stylists must stay "in the know" about current styles and techniques. It’s all too easy to succumb to the monotony of the day-to-day and never venture outside of your comfort zone, but that’s the fastest way to lose customers.
Participating in regular continuing education – both in your salon and at outside events – keeps you relevant to new and existing customers. With so many outlets to learn and stay educated on hair and beauty trends, there’s really no excuse to continue your education.
Keeping The Spark Alive
Just as with any career, burnouts happen in the hair industry. Maybe it’s a result of working with the same people day in and day out, or maybe it happens because you lose your passion. You forget why you began this journey in the first place.
One benefit of attending trade shows and hair events is that you become surrounded by new people who remind you what you love about your career. This reignites your spark, making you a better stylist as a result.
Honing Your Craft
Working on a client’s hair is generally not the time to experiment with new techniques. But without experimentation, how can you possibly learn new things?
Educational events allow you the opportunity to try things you may not ordinarily have the chance to try. You can even fail with no repercussions. This kind of freedom releases your inhibitions and allows the creative juices to flow.
Taking Your Skills To The Next Level
One of the best ways you can improve your education is by getting some new hands-on experience. Online courses are great for learning the fundamentals, but they don't provide you with the same knowledge as you would get from practice.
Continuing education courses like the Associate Program at the Salon by Lora Brown provide you with invaluable experience you can't get through a textbook. Additionally, these programs are designed to equip you with the business skills you need to succeed in your career as a hairstylists. Many hairdressers are forced to find new lines of work. With the Associate Program, stress about finances and the future will become a thing of the past.
Find out more about the Associate Program at the Salon below.
*This post was originally published on May of 2016 but has been edited and republished for the sake of accuracy and freshness.
The beauty industry, with all its glitz and glamour, is not as simple to break into as many imagine. Opening and running a salon takes hard work, dedication and perseverance.
Unfortunately, many salons around the country are failing – not because the owners lack these attributes, but because they’re missing the resources and support necessary for success.
In fact, 80 percent of salons are currently losing money, and a 52 salons are forced to close their doors every single day. Last year, a whopping 26,000 closed for good.
Your salon could be in danger of closing, too.
How Can Salons Experience Continued Success?
As an industry, we need to do better. And we can. It will take a little change, and it starts with one salon at a time. Here’s how you can prevent your business from getting flushed down the drain.
Provide Stylist Training And Support
Staff turnover is a huge issue within the beauty industry. It’s nearly impossible to succeed as a salon when stylists and other employees are constantly turning over.
Many brand-new, fresh-faced stylists come into the beauty industry with stars in their eyes. They’re blinded to the harsh realities that exist in the salon world. Take low salaries, for example. The average stylist makes less than $30,000 a year — not exactly glamorous pay.
It’s important to educate new stylists thoroughly right away. Set realistic expectations, and then continue training periodically so employees stay up to date on the latest trends. Help them get excited about the beauty industry and they’ll be more likely to stick around.
Focus On Business Education
Often, salon owners are beauty experts but know little about running a business. This is like sending a lawyer into court with no evidence. It will only lead to failure; after all, excellence starts at the top.
How do we combat this epidemic? As a salon owner, make sure you not only educate your staff on techniques but also yourself on best business practices. A good way to do this is to enroll in our Associate Program.
Our Associate Program designed to make you a successful, talented and confident hairdresser that maintains a strong, secure path with a flexible, balanced life. It equips you with the skills you need to be business-minded and successful even outside of the chair.
Whatever method you choose, take the time to invest in your own education in order to ensure salon success.
Make Your Salon A Great Place To Work
Give employees a reason to stick around. Plan group activities to foster a sense of community, offer incentives for a job well-done, etc. When the environment of your salon is on-point, business will naturally thrive.
If you're ready to take your salon business to the next level, join our Associate Program today.
Lora Brown is a master stylist and the owner of The Salon by Lora Brown. She has worked in the salon industry for 30 years.