The booth rental business is growing. According to recent reports, booth rentals now make up 47% of the hair salon business and 36% of salon revenue. While the growing numbers would suggest it is a great way to work, there are a number of downsides to the booth rental business. If you are planning to move from a commission salon to a booth rental, or you are just starting out in the business, you should know the downsides before you make the decision.
Booth rental can be an expensive proposition, especially in bigger market. Besides the booth rental, stylists who decide to go it on their own also have to provide their own tools and supplies. While it might not seem like a big deal, the expenses can add up quickly and will cut into the bottom line in no time. The expense can be especially high for new stylists who have not yet built up a clientele. As an independent contractor, you'll also have to pay for all your own training and there is no paid time off. This can be a difficult pill to swallow for some workers, and leads many to dismiss booth rental as a viable option for their career.
Hair stylists who decide to rent a booth rather than work for a salon owner encounter the same problems that other small business owners encounter. One of the biggest downsides is the fact that there are no guarantees. You can choose to work when you want, however, you only make money when you work, and your weekly and monthly income can vary greatly from one period to the next. Some might find this an acceptable trade-off for working for themselves, but it can be a stressful situation for those who aren't used to earning vastly differing amounts from one period to the next.
Renting a booth means that you are self-employed. The salon you work through only provides a space for you to work, so you'll have to do your own marketing to bring in your own customers. Often times, new stylists find this aspect of the business particularly difficult, as they do not have a loyal following to rely on. Marketing can be a rather expensive process, and for those who don't have a marketing background, getting the word out can be a rather daunting task.
If you have any further questions about working for a salon versus working for yourself, feel free to call The Salon by Lora Brown. We are a commission-based salon offering a mentoring atmosphere and advanced training to our stylists.
So you've finally finished cosmetology school and are the proud owner of a brand new beauty operator license. What next? You must find a great salon to work in that provides financial benefits as well as a sense of job satisfaction. So how do you find the salon of your dreams to begin your career as a professional hairstylist? Here are some tips.
Scope The Salon
Check out potential salons that interest you in your area; you don't want to work at a salon that's too far away. Take a tour of the salon, check out the environment, talk to the stylists, etc. Make sure that the salon is a salon you feel comfortable in, that you would be a customer in, and that you would enjoy working in. Watch the stylists work, talk to the receptionists and manager, and find out as much as you can about the salon so you can figure out if it could be a good fit. You can also walk into a salon as a customer; just get a trim or a blowout and get a feel for the atmosphere.
Learning The Life
It's important for stylists to always evolve and learn new things. Will there be classes at your prospective workplace? Are they offering continuing education to allow you to hone your skills and further your career and techniques? A good salon will allow you to continue learning your craft to be the best stylist you can.
Money is important, and you can't act like it's not, no matter how badly you desire a job in your field. Some salons offer an hourly wage as well as commission, while others may simply offer you a commission of your earnings. Since you're a new stylist, your commissions won't be much. Opt for choosing a salon that will offer you a base salary so you know you have a shot at earning a living as you build up your clientele.
Start At The Bottom
If you're nervous and want to start slow, it may pay to begin as an assistant. Many high-end salons have assistants for their stylists, which is a good way to gain confidence before you get thrown into the trenches. You'll learn more about the salon and be able to determine if it's the right place for you before you take a permanent stylist position.
The Salon by Lora Brown is a great place to start your salon career. The Salon offers mentoring and advanced training to all employees. We also pay new hires a base salary until they can learn more and build up a clientele. We feel your success is our success.
Chances are good that you've all been through it before – you do great work for a client, she gives you all kinds of praise, and then you don't hear from her again.
There are plenty of reasons clients move on, and it could be for a reason that's completely out of your control. But, then again, it may be related to something you did, or said, that you were completely unaware of.
For example, maybe they’ve grown weary of you always running 10 minutes late. Or, maybe it has become too hard for them to schedule an appointment with you. Perhaps you became a little too casual with them for their liking.
No matter the reason, retaining your clients is obviously a key factor in your success. Here are some suggestions that can help you keep your clients coming back for more.
Don't Become Too Familiar
This ties in with becoming a little too casual with a client. Always treat them like a VIP and make sure they're getting the best possible experience with the salon.
Act Like A Pro
Being on time for your appointments is an important part of retaining clients. Even if you provide great service, a client may look elsewhere if they don't feel like they can depend on you.
Pre-Book The Next Appointment
Try to schedule your next appointment with a client before they leave the salon. Recommend how often they need to come back for maintenance. Always give them a time frame.
Have A Plan
This relates closely to pre-booking clients; having a long-term plan for their hair lets them know that they're a high priority client during their visit.
Follow Their Lead
In other words, mirror their image. If the client is "up" and talkative, then you should be, too. If they're in a quiet mood, then make that your mood. Keep giving great hair, of course, but be whoever they need you to be.
Promote Your Skills
If you have special skills as a stylist (perhaps you're trained in a particular treatment), then let your client know that. You can recommend the treatment to the client, or ask them to refer you to someone they know who might be interested in it.
Have A Consultation
Consult with your client each visit. Listen more than you talk. Let them know that you want – and value – their input.
For more advice on the hair stylist business, become a part of the team at The Salon by Lora Brown in Amarillo. The Salon is focused on providing a mentoring environment and advanced training.
For new hair stylists, pre-booking appointments can be difficult to do and to get used to. But pre-booking the next appointment before your customer leaves is the most effective way to increase the frequency of visits, which leads to more sales. So, here are some suggestions to help make pre-booking easier, which, in turn, can place your career on the fast track.
Mention The Maintenance
At some point during the appointment, mention what service will be needed on the work you're doing today. Complement the client on how good she is going to look when you're done, while reminding her when you'll need to do it again, whether it's several weeks or two months.
Go Through Your Client List
Go into your mailing list and note what customers came in a month ago and didn't schedule their next appointment. Either call them, email them or send a postcard reminding them that it's getting close to time for another appointment.
Pre-Book For Them
While it might seem pushy, going ahead and pre-booking the client's next appointment can work. As they check out, tell them that you've already booked them for their next appointment and ask if that works for them. You might be surprised at how often they'll agree.
It Benefits Your Clients
Pre-booking benefits your customers because it allows them to maintain a look rather than waiting until they can't stand their hair. Knowing that they have a time set for them that is ideal for their schedule will also make them more loyal customers.
Pre-Booking Means Better Pricing
When you become fully booked for weeks at a time, you can better control what you charge. It's a simple matter of supply and demand – when demand exceeds supply, then the price goes up.
Holidays and vacations (Christmas is a great example) can be a great way to set up your pre-booking strategy. Remind your clients how busy they're going to be during these times and tell them how important it will be to schedule their next appointment in advance.
To learn more about how to make the most of your career, contact The Salon By Lora Brown in Amarillo. The Salon is always looking for quality professionals to add to our mentoring team environment.
While being a hair stylist is a well-paying and exciting job to have, there is a marked difference between being an average stylist and being a successful one. Priming yourself to be a top stylist will not only guarantee you consistent pay and employment, but it can also turn it from a job into an amazing career. Below are four ways to help improve your success as a stylist.
1. Education - It is always important to keep up with your education and be up to date on trends and techniques in the industry. When your customers come to you, they are also looking for someone with expertise to advise them. Along with taking classes, it is important to continue to practice on a regular basis. Whether it is a friend, family member or mannequin head, perfecting your skill will help you get clients and keep them coming back.
2. Professionalism - Always be professional and customer service oriented. Be sure to keep the conversation appropriate at all times. It is important to remember that clients want to be catered to and expect good customer service. When it comes to your attire, the old adage "dress for success" applies. You should always be dressed in professional attire and not too loud or overstated that you overshadow your client. Remember it is about making them feel beautiful.
3. Ask For Help - Having a mentor is important for any stylist. Hair styling is an art form that cannot simply be learned from reading a book. Having someone show you better techniques will not only increase your skill set, but it will give you more confidence behind the chair. The more experienced stylists you can surround yourself with, the better. You should always remember that no matter how long you’ve been styling hair, there is always room to learn from others.
4. Make Contacts - While there will always be walk-ins and people looking for new stylists, it is important to think on a much larger level as well. Getting yourself noticed by high end venues, restaurants, and hotels will help get you in with people that can expose you to large parties and opportunities, such as weddings and party events. Being known as a great stylist in upper circles will help you keep a steady flow of clients and events.
Whether you’re just starting out in the industry or having been styling for years,taking these tips to heart will help your income and your job opportunities. If you’re looking to get experience and education in this industry, consider The Salon by Lora Brown in Amarillo, which provides a mentoring, team environment as well as advance training for our stylists.
If being a hair stylist is your passion, then the actual work aspect of it should be enjoyable. As the old adage goes, "If you enjoy what you do, you’ll never work a day in your life." Nonetheless, there's nothing wrong about working your passion and getting paid well for it. So, how exactly can you get paid more as a stylist?
The following suggestions apply directly and indirectly to the professional beauty world. The desired end result is the same: Becoming a high-profit professional.
So, How Can I Make More Money As A Stylist?
1. Work Smarter
Not many bosses or clients will fault you for working long hours. But maybe it's time to think more in terms of efficiency, i.e., adjusting your schedule so you're always working during the busiest times. It could be a combination of days and evenings, depending on your own personal workflow.
2. Make Money From What You Know, Not Do
Everyone has a skill, but you also have a unique story and perspective on life. It's what you've learned from the daily grind of life, and how you came through stronger on the other side. Use your own individual story to set you apart.
3. Cards, Cards, Cards
Have your business card always at the ready. You'll not only want to give it to your current clients, but also hand it out to people at the local coffee shop or a party. This can create quite a referral base, and you may even want to offer discounts for referrals you receive.
4. Make It All About Value
When you charge prices that might be too low, it's all about the number of customers you can see. But high-end professionals make money from value; the more value you can provide, the more you can charge. And value can mean anything – exclusivity, customization, etc.
5. Look Good
Dressing for success is hardly a novel concept, but it's still as important as it ever was. Consider your own style and how it may shape the client's perception of your skills.
6. Follow This Rule
An old rule for merchants basically says that if you offer your client three different products, chances are they're going to pick at least one. Moreover, for every one product you sell, hand it to the client, explain its benefits and how and when to use it, then walk it to the front desk for her/him.
7. Be An Employee
Being self-employed is attractive for many stylists for a variety of reasons, not the least of which is flexibility of schedule. But with that flexibility comes a financial trade-off: Studies show that self-employed stylists work less hours and see fewer clients per week, and thus make less money than commissioned stylists.
To learn more about making the most of your stylist career, contact The Salon By Lora Brown in Amarillo. The Salon is a commission-based salon that offers a team mentoring environment and advanced training for stylists.
Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon owner, or working for an employer on a salary or commission-based structure. Both options are good career paths for seasoned pros and those just starting out in the business, but making your choice will largely depend on your individual circumstances. We've collected the pros and cons of booth rental versus commission-based structure to help make the decision a little bit easier.
What Is A Booth Rental Stylist Job?
A salon that offers booth rental is similar in nature to an office building. While someone owns the building, they rent out space to individual companies. As the stylist, you will rent a booth or a chair from an existing salon, and pay rent on that space.
There are several pros for this type of employment. You can set your own hours and rates, making it easier to fit work into an active and busy lifestyle. You are also your own boss and make the rules for your business.
There are also drawbacks to booth rental salons. When working in a booth rental situation, you are responsible for the upkeep of your own business. You will not have the training, marketing, support and benefits of working for an employer.
What Is A Commission-Based Stylist Job?
A commission-based stylist job is more of a career path than anything else. Under this structure you'll work for a salon. You will be scheduled to work the way you would in any other career, on certain days and certain times. You will be paid a set salary, along with commission in this setting.
The pros of this setup are simple to see. Not only will you avoid dealing with marketing, product purchasing for retail sales, growing a clientele by yourself and other pitfalls of running your own business, but you'll have the help and knowledge of the entire salon behind you. Some salons also help provide advanced training to their stylists and will increase stylists’ prices the more education they have.
The cons of this model are few and far between, but they do exist. If you are looking to be your own boss, make your own hours, and charge the prices you wish to charge, a commission-based salon may not be a good fit for you.
Figuring out whether commission-based salons or a booth-rental salon is the right choice for your career will largely depend on your circumstances, lifestyle and career goals. Many find the benefits and support of a commission-based salon to be the best fit for their budding careers, but everyone is different.
The Salon by Lora Brown in Amarillo is a cutting-edge, commission-based salon that’s always on the lookout for talented, motivated people to join our team. In addition to providing in-depth training from one of Amarillo’s most reputable stylists, Lora Brown, and 100 hours of advanced training a year, we also offer you the opportunity to develop a career. As you grow your clientele, The Salon gives stylists the opportunity to have a personal assistant and gain insurance. Contact The Salon by Lora Brown today to learn more about our career opportunities.
Lora Brown is a master stylist and the owner of The Salon by Lora Brown. She has worked in the salon industry for 30 years.