Successful salon owners know the secret to success is attracting new customers and turning them into long-term clients. Those clients are gold when it comes to referring friends, family members, and business associates to the salon. That's why it is so frustrating to see a customer walk out and never come back, especially one who has been coming to the salon for a long time. The challenge is to figure out why a client has not returned and to take measures to win him or her back.
Strategies For Winning Clients Back (And Keeping Them)
Each of these strategies will help you win customers back while retaining the ones who are still with the salon. For more information on client retention and career success, join the team at The Salon by Lora Brown in Amarillo, Texas. We offer advanced training to all of our stylists so they can build their salon business skills.
Lora Brown is a master stylist and the owner of The Salon by Lora Brown. She has worked in the salon industry for 30 years.