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For those who need a little illumination.

The Bright Blonde Collection provides enhanced protection against the color-depleting effects of the sun and environmental pollutants. Immediately illuminates blonde or silver hair. Corrects brassiness & yellow tones while brightening natural highlights for hair that is healthier and shinier, leaving color vibrant and hair soft to the touch.

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Bright Blonde Shampoo

Immediately illuminate blonde and silver hair. This revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within.   $49

(Also available in: Travel size and Liters)

Bright Blonde Conditioner

Restore brightness and shine to blonde and silver hair. This deeply nourishing violet conditioner corrects brassiness and yellow tones while imparting strength, softness and sheen for hair that is truly enlightened.   $52

(Also available in: Travel size and Liters)

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Bright Blonde Essential Priming Serum

An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.   $44

Bright Blonde Radiance and Repair Treatment

Stay bright with our restorative silkening treatment specially formulated for blondes. This lightweight concentrate repairs and prevents damage, brittleness and split ends leaving hair ultra-soft while violet pigments tone to keep brassiness at bay.  Now with 13x more toning pigment. $64

$46

$46

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Bright Blonde Sun Lightening Mist

Extend your vacation and gradually lighten your blonde hues with the heat of the sun (or your dryer). Our peroxide-free spray is formulated with a natural blend of lemon and chamomile to illuminate highlights while imparting weightless moisture and UV protection. It’s beach hair, but better.   $38

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